FWD Life launches FWD Motion to Promote Healthier Lifestyle to Filipinos

Last Saturday, FWD Life Insurance organized a fitness party at Bonifacio Global City. The event was called FWD Motion, a specially designed four-minute workout which has a health benefit equivalent of up to one-hour exercise. It has four signature moves – jump, squat, push up, and lunge

“FWD encourages Filipinos to be healthier through the Live To Move movement and it matches perfectly with our advocacy. Through Live To Move and the FWD Motion, we are able to motivate people to start moving in as short as four minutes only, so they can live better and healthier lives,” said Coach Jim Saret.

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Coaches Jim and Toni Saret are also healthy lifestyle ambassadors of the Philippine Heart Association (PHA), the official advocacy partner of Live To Move. FWD Life supports PHA’s 52100 advocacy, a simple guide to remind people of the essentials of good health, with each number representing a daily target: five (5) servings of fruits and vegetables, two (2) hours maximum recreational screen time, one (1) hour of moderate activity, zero (0) sugared drinks, and zero (0) smoking/secondhand smoke.

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The campaign started with the FWD Motion online video challenge wherein participants post their workout videos featuring their passions and their variations to the four primary steps. It continues with the Live To Move Tour, a series of health and wellness-themed pocket events around Metro Manila which includes group activities called Move to the Beat (Hip Hop), Move to the Groove (Zumba), Move to Fight (boxing and cardio), and Move to the FWD Motion (MetaFit). It will culminate on October 24 with the Live To Move Grand Festival where participants will enjoy exciting activities and rewards in surrounding booths for free medical consultation, cooking sessions, group workouts, and a free-for-all wellness concert.

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For more information about Live To Move campaign, visit FWD Life Philippines on Facebook. You can also visit its microsite, www.livetomove.ph to upload your FWD Motion videos until October 23. You can also catch upcoming Live To Move tour stops in Alabang Town Center on October 17.

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